TryItOnMe Privacy Policy

Last updated: January 2025

This Privacy Policy describes how TryItOnMe (the "App", "we", "us", or "our") collects, uses, and discloses your personal information when you use our virtual try-on services through Shopify stores, make a purchase from stores using our App, or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a merchant, customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

What Personal Information We Collect

Information We Collect Directly from You

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

The types of personal information we obtain about you depends on how you interact with our App and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.

For Merchants:

• Basic contact details including store name, email address, and Shopify store ID
• Store information including domain, product catalog data, and product images
• Account information including username, password, and security questions
• Usage analytics including feature usage, API calls, and performance metrics
• Billing information processed securely through Shopify's billing API
• Customer support information you choose to include in communications with us

For Shoppers/End Users:

• Temporarily uploaded photos for virtual try-on processing (automatically deleted within 30 minutes)
• Interaction data including try-on requests, product selections, and session information
• Device information including browser type, device type, and screen resolution for optimization
• Shopping preferences including items tried on and wishlist additions

Information We Collect through Cookies

We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our App and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our App and Services, such as Shopify
• Our AI processing partner (Nano Banana API) for virtual try-on generation
• Our payment processors for billing and subscription management through Shopify
• Analytics providers to help us understand App usage and performance

How We Use Your Personal Information

• Providing Virtual Try-On Services: We use your personal information to provide you with our AI-powered virtual try-on features, process images through our technology, and deliver realistic preview results
• App Functionality: We use merchant information to maintain and manage your App subscription, process payments through Shopify, and provide customer support
• Service Improvement: We analyze usage patterns and performance metrics to improve our AI technology, optimize processing speed, and enhance user experience
• Marketing and Communications: With consent, we may send merchants updates about new features, best practices for increasing conversions, and App announcements
• Security and Fraud Prevention: We use information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity
• Legal Compliance: We use information to comply with applicable laws and regulations, including data protection requirements

How We Process Virtual Try-On Images

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• Service Providers: With vendors who perform services on our behalf (e.g., Nano Banana API for AI processing, cloud infrastructure providers, customer support tools)
• Shopify: With Shopify to enable App functionality, process payments, and maintain merchant accounts
• Legal Requirements: When required by law, to comply with legal obligations, respond to subpoenas, or protect rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Consent: When you direct, request, or consent to disclosure to specific third parties

We do NOT:

• Sell personal information to third parties
• Share customer photos with any parties except for processing
• Use personal information for purposes unrelated to our Services
• Store customer photos beyond the processing period

Cookies and Tracking Technologies

Like many applications, we use Cookies on our App. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.

We use Cookies to:

• Power and improve our App and Services
• Remember your preferences and settings
• Run analytics to understand user interaction
• Optimize performance and user experience

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services to work incorrectly.

Data Retention

• Customer Photos: Automatically deleted within 30 minutes of upload
• Merchant Data: Retained while the App is installed and for 30 days after uninstallation for recovery purposes
• Analytics Data: Aggregated and anonymized data retained for 12 months
• Support Communications: Retained for 2 years or as required by law
• Billing Records: Retained as required for tax and accounting purposes

Your Privacy Rights

For All Users

You have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Opt-out of marketing communications
• Data portability (receive your data in a portable format)

GDPR Rights (European Economic Area)

If you are in the EEA, you additionally have the right to:

• Withdraw consent at any time
• Object to processing based on legitimate interests
• Lodge a complaint with supervisory authorities
• Restrict processing of your information

CCPA Rights (California Residents)

If you are a California resident, you have the right to:

• Know what personal information is collected
• Know if your information is sold or disclosed (we do not sell information)
• Say no to the sale of personal information
• Equal service and price, even if you exercise privacy rights

Security of Your Information

We implement industry-standard security measures including:

• 256-bit SSL/TLS encryption for all data transmissions
• Secure API authentication using OAuth 2.0
• Regular security audits and vulnerability assessments
• Access controls and employee training on data protection
• Compliance with Shopify's security requirements
• PCI DSS compliance for payment processing

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you use strong passwords and do not share your account credentials with anyone.

Third Party Websites and Links

Our App may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites. Information you provide on third-party platforms is subject to their privacy policies.

Children's Data

The Services are not intended to be used by children under 13 years of age, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the contact details below to request deletion.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your country. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

Contact Information

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